A complete redesign of the Saturday Times which looked at re-organising the main book and making sport a separate section. A broadsheet arts and ideas section, a lifestyle section and a fun music and popular culture section. New bespoke fonts, colour-ways and photography direction helped to shape this project.
A broadsheet section for arts, ideas and interviews.
The broadsheet becomes a tabloid section.
A lifestyle section, content includes sex, relationships, health, food, travel and outdoors.
Weekend gets a small refresh to keep content looking lively.
A small spine bound guide to popular culture.
Quite soon into the redesign Playlist changes to a larger format.
The main book takes an improved mast, new bespoke fonts and puff style.
Sport is a separate section with a more design-led approach for the Saturday reader.